Aka Matsu

Personal Project. I used this project to help work on my photography and editorial skills.

Aka Matsu is a Bonsai school in the North East that didn't really have a brand, even though they are one of the top schools in the North. I created a brand and design style that reflected the more contemporary style of the art of bonsai, but still had a traditional feel to it. As well as the brand, I took the opportunity to go and photograph some of their trees, to show off the detail and technical ability that goes into nurturing the trees. Using these photgraphs I created a short editorial piece which also explains some of the technical terms and origins of some of the tree types.